Fact: writing is made of words, not ideas.
 “Nothing is like an idea so much as an idea” — Bishop Berkeley
 Fact: writing and ideas and content all refer to different entities.
 “I myself prefer an Argentine fantasy. God did not create a Book of Nature of the old sorts Europeans imagined. He wrote a Borgesian library, each book of which is as brief as possible, yet each book of which is inconsistent with every other. For each book, there is some humanly accessible bit of Nature [‘the natural’] such that that book, and no other, makes possible the comprehension, prediction and influencing of what’s going on” — Ian Hacking on Borges and Berkeley
 Writing done right self-contextualizes and self-legitimates.
 The writing I like cuts through the hell of sameness that is the digital space (and capitalism! Capital writ large). It knows it can’t make anything new, but it tries to reveal.
 Writers have to be very careful as they pick through their book of spells. A lot of magic is stronger when it’s left in the occult. Like the old joke about jazz, sometimes it’s what you don’t hear that counts.